Department of Media & Communication Studies

The world we live in is dominated by media in many forms. From entertainment and culture, through news and social media, to politics and promotion; the media shapes our understanding of what we know and what we consume. Whether one wants to work in one of these areas, to research their impact or simply to understand more and more about the relationship of the audience with the media itself. The world of communication is fascinating, fast-paced, and ever-changing. It is widely known that one of the skills that world leaders value the most is effective communication; an eloquent, confident and well-informed graduate with strong oral, written and visual communication skills will enter the job market ready to shine in many roles, industries and media outlets. This means that professionals in the industry need to be adaptable and stay up to date with the latest trends and developments.

In today’s media landscape, it’s increasingly important for communication and media professionals to have a range of skills and be able to work across different platforms and mediums. This is because the way people consume and interact with media has changed dramatically in recent years, particularly with the rise of digital and social media platforms. The Department of Media and Communication Studies at Kohsar University plays an important role in educating students and professionals to navigate this new digital media and information ecosystem, and as well providing opportunities to be creative and innovative in the field. At MCS, students can gain a comprehensive understanding of the digital media and information landscape, from the technical aspects of creating and distributing content to the social, cultural, and economic impact of digital media on society.

Media and Communication Studies is a rapidly growing field, and there is a high demand for well-skilled and specialized practitioners and journalists. Media institutions, government bodies, and a variety of organizations are looking for well-qualified communicators to connect with their audiences and help them achieve their desired goals.

Our (BS) program in Communication and Media Studies provide students with up to date knowledge and skills they need to enter the professional world of the media industry.

Our program is designed to meet the current and future needs of students, organizations, and businesses in Pakistan and other countries. Our curriculum is kept up to date with the latest trends and developments in the field, and that it should be tailored to provide students with the knowledge and skills they need to succeed in the local and international job market. They will also be offered hands-on experience and opportunities to work on real-world projects, which will help them develop the practical skills they need to succeed in the industry. Overall, BS in Media and Communication Studies program prepares students for a variety of careers in the media industry and help them develop the skills and knowledge they need to make an impact in their chosen field.

• Make our students media entrepreneurs who can work independently.
• Draw on a rigorous combination of theory, analysis, and hands-on digital work in development of creative ideas in digital media.
• Prepare students for careers that combine social media strategies with business objectives and marketing communications.
• Demonstrate how the media work, and how communication can function as a means of control at societal, organizational and group level.
• Highlight the role and duties of future journalists and to make them prepare for the challenges ahead with special emphasis on ethical and social values in the field of Journalism.
• Increase interaction among academic, industry and government organizations.

To become leading Pakistani media institute driving excellence in producing expert communicators, media entrepreneurs and knowledge creators, in a rapidly changing field.

To meet the program objectives, the department will contribute in producing graduates who will be able to demonstrate the following measurable outcomes:

1. Demonstrate proficiency in the process and practice of media writing. Graduates should demonstrate proficiency as a writer in various media writing genres, including both writing for and about the media.

2. Create and critique media content. Graduates should be able to create and critique media content based on appropriate production, design, and aesthetic principles. Graduates should be able to produce media messages appropriate to the audience, purpose, and context.
3. Demonstrate an understanding of mass media communication values including timeliness, impact, and storytelling ability as portrayed in written, visual and spoken formats.
4. Start up their own business as digital media entrepreneurs.
5. Produce work that contributes knowledge and expresses creativity with competent and effective communication skills in media across written, oral, visual, and interactive forms.
6. Influence public discourse (explain communication’s role in civic life, identify challenges facing communities, frames issues from a communication perspective, evaluates issues, uses communication to respond to issues, advocates a course of action, and empowers individuals to promote human rights, dignity, and freedom).

To prepare a class media entrepreneurs and professionals with ingrained human values and commitment to expand the frontiers of knowledge for the advancement of society. We at MCS, inspire, empower and develop students in pursuit of professional careers in media. Through innovative curriculum design, service learning, mentorship, research collaboration and practical experience, our students gain creativity, critical thinking, a deep and life-long commitment to ethical and civically productive communication, competitive and marketable skills.

To prepare a class media entrepreneurs and professionals with ingrained human values and commitment to expand the frontiers of knowledge for the advancement of society. We at MCS, inspire, empower and develop students in pursuit of professional careers in media. Through innovative curriculum design, service learning, mentorship, research collaboration and practical experience, our students gain creativity, critical thinking, a deep and life-long commitment to ethical and civically productive communication, competitive and marketable skills.

• F.A/F.Sc/ICS or equivalent with Minimum 45% Marks

• The program shall comprise Eight semesters spread over Four calendar years with two semesters (Fall/Spring) a year.
  • Total numbers of credit hours required 124-136
  • Duration 4-year
  • Semester duration 16-18 weeks
  • Semesters 8
  • Course load per semester           15-18 Credit Hours.
  • Number of course per semester 5-6