Kohsar University

BS PROGRAMS FALL 2022

The Tourism & Hospitality program intends to create an intellectual, collaborative, ethical and inclusive environment for students, faculty, industry and community to produce innovative education, leadership and research opportunities. This will be achieved by producing leaders and professionals in the field of Tourism and Hospitality Management using modern pedagogical approaches, intensive fieldwork, internships, community work, and hands-on experiences/extensive laboratory work. This practical work approach will equip them with the essential soft skills, critical thinking, and hospitality-specific content knowledge. This program will train our students to deal in diverse fields ranging from Tour Operations, Culinary, Restaurants, Front Office, Housekeeping, , The program intends to advance its progressive vision and mission of maintaining high student achievement and research excellence by setting high standards of imparting knowledge through best management practices, which will help raise the tourism and hospitality industry standards and providing highly progress careers to its graduating students.

Aims and objectives

Tourism and Hospitality B.S degree program is structured to produce a business degree of a specific kind that is integrating Travel and Tourism Management; Hospitality, Food and Beverage Service Management, Event Management with the sustainable Ecotourism ideology. The Tourism and Hospitality Program aims to produce professionals with firm academic foundation in management and operation of most sectors in the travel, tourism and hospitality industry. Graduates will be multi-skilled with transferable managerial skills within the travel and tourism hospitality industry. The curriculum also incorporates general education courses to broaden the literary horizon of the student not only in domestic tourism but in international tourism as well with special emphasis on improving their communication (oral & written) as well as critical thinking skills integrated with the hospitality specific content knowledge.

Vision:

The KU Murree’s Tourism and Hospitality program (Department of Tourism, Hospitality and Hotel Managment) will be at the forefront in the region with its international outreach and linkages with world-class schools of tourism and hospitality.

Mission:

The Tourism & Hospitality program intends to create an intellectual, collaborative, ethical and inclusive environment for students, faculty, industry and community to produce innovative education, leadership and research opportunities. This will be achieved by producing leaders and professionals in the field of Tourism and Hospitality Management using modern pedagogical approaches, intensive fieldwork, internships, community work, and hands-on experiences/extensive laboratory work. This practical work approach will equip them with the essential soft skills, critical thinking, and hospitality-specific content knowledge. This program will train our students to deal in diverse fields ranging from Tour Operations, Culinary, Restaurants, Front Office, Housekeeping, Bakery & Confectionary, Cafeteria, and Training Hotel, Eco-Tourism, Sanitation & Hygiene and in context with the cultural, social and psychological behavior of people. The program intends to advance its progressive vision and mission of maintaining high student achievement and research excellence by setting high standards of imparting knowledge through best management practices, which will help raise the tourism and hospitality industry standards and providing highly progress careers to its graduating students.

Objectives of the Department

The Tourism & Hospitality program intends to create an intellectual, collaborative, ethical and inclusive environment for students, faculty, industry and community to produce innovative education, leadership and research opportunities. This will be achieved by producing leaders and professionals in the field of Tourism and Hospitality Management using modern pedagogical approaches, intensive fieldwork, internships, community work, and hands-on experiences/extensive laboratory work.

Educational Objectives:

The Tourism & Hospitality program intends to create an intellectual, collaborative, ethical and inclusive environment for students, faculty, industry and community to produce innovative education, leadership and research opportunities. This will be achieved by producing leaders and professionals in the field of Tourism and Hospitality Management using modern pedagogical approaches, intensive fieldwork, internships, community work, and hands-on experiences/extensive laboratory work.

Student Learning Outcomes, Scope, and Careers:

To prepare professional business leaders with diverse skills who can work in future as policy makers and young entrepreneurs To develop new tourism/hospitality product and explore the diverse tourism attraction which enhancing the opportunities for tourism in the region. To bridge the gap between the academia & industry that supports the development of the industry To enable students to promote tourism for the sustainable development of the region To prepare professionals in the field of Tourism and Hospitality who can cope with arising issues in the field Specific Student Learning Objective (SLO’s) are: To equip students with all skills needed in tour operations. To equip students with all skills needed in the restaurants ranging from production, Bakery & Confectionary to culinary arts. To equip students with all the skills needed in the Hospitality industry e.g. Front Office, housekeeping. Work on the self-confidence, language proficiency and public dealing of the students to make them able to deal with international tourists as effective front office managers. To inculcate the creative thinking and innovation among students that could make them effective entrepreneurs in the tourism sector. The program envisages to groom future leaders in the tourism sector who could take lead for the growth of tourism sector and make it an effective tool for the growth of the region. Skill development to effectively manage Sanitation & Hygiene of the resorts. Sensitize the students of the tourism sector in context of cultural, social, and psychological behavior of people, to make them more hospitable and effective hosts.

Eligibility Criteria

Higher Secondary School certificate or equivalent (2nd division with at least 50% marks) in pre-engineering/pre-medical/Intermediate in computer sciences/relevant subjects.

Faculty

  • Dr. Adnan Ahmad Dogar ( HOD Associate Professor)
  • Dr. Muhammad Bilal Gulfraz (Assistant Professor)
  • Mr. Usman Khan (Lecturer)